FASHION
I’ve always been a little restless. I love fashion, but I also love movement- new cities, new faces, new skies. Traveling has always been my way to slow down and breathe again.
Sometimes it’s Goa, sometimes it’s the mountains, sometimes just a drive with no real destination. That’s when I feel most like myself, when I’m out of routine, out of noise.
BACKGROUND
I studied Fashion Styling at NIFT and Psychology at JMC, which probably explains why I’ve always been fascinated by how people feel in what they wear. Later, while working in celebrity styling, I saw how much clothes can shift someone’s energy, how the right outfit can make you stand taller, speak louder, smile wider.
That’s what made me fall in love with fashion all over again, not the trends or the noise, but the feeling. The way clothes can hold emotion, confidence, and ease all at once.
Why ARCU?
Because Arcu has always been a journey, a path shaped by the people, the places, and the little moments that brought us here. This brand was never just mine, it’s ours. Every collection, every piece, carries a bit of that shared road, the late nights, the small wins, and the inspiration that comes from being part of something bigger than yourself.